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We recommend that all our clients should blog – but that’s mainly because we’re there to support and possibly bully them a little bit into blogging regularly.
Here are some of the main warning signs that a blog isn’t the right tool for your business at the moment:
- There’s no-one available to take ownership
- The business has a cumbersome approval processes on all communications
- Resources are likely to be moved to alternative projects
- You don’t trust your staff to comment responsibly
- There’s a high risk that it will trail off and die
- Your business is based around a particularly sensitive topic
If you’re about to embark on a blog but tick these boxes you may need to put some more planning in place, get some help or give it up for now.
Topics: Blog, Business Blogging, Organic Search Engine Marketing, Search Engine Marketing (SEM) | 1 Comment »
October 25th, 2007 at 6:46 pm
Hi Katrina,
I agree.
With every client I coach I always explore whether a blog would help them. Often it does because if they’re able to get regular new content onto it they’ll often improve their organic search position.
I also warn them it can take months before they get any regular readership.
And lack of response means an otherwise good blog can die due to lack of attention by the company.
That’s why I started doing ghostblogging for some of my clients where I add posts for them on agreed topics.
I’m sure you do the same.
Jim