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I’m not sure whether these will be of any worth to anyone apart from me but these are my notes from the sessions I attended at PubCon.
Feeds, Blogs, News and Social Search
Publish and Ping
- Yahoo
- MS
- Newsgator
- Bloglines
- Technorati
Validate Your Feed
Claim Your Feed
- Technorati
- Google Sitemaps
- Yahoo Site Explorer
Feedburner
Check out Google Shared Posts
Techmeme – Coverage is driven by a mix of industry insiders, passionate independents, and established journalists. So Techmeme gets the story no matter where it appears, and often days before it hits major sites
edgeio – edgeio delivers classified listings from united kingdom and from around the world
Sphere – A search engine for blog and feeds
Feeds and other optimisation opportunities
Pluralise keywords terms for better results
The publicity from a press release can generate 8 times more traffic than the PR article its self.
Checkout:
Always create full content feeds rather than offering a snippet of information and relying on the user to click through.
Utilize MySpace, the pages are searchable and can include rich media like audio and video even companies can have a MySpace profile page
Second Life – 900,000 players so far that spend $350,000 a month, contains it’s own search engine, you can optimise your profile, advertise, shopping, advertise via postacards.
Link Baiting
Netscape and Digg are the big traffic sites.
If you’re using Digg you require 30-40 friends to make effect
Don’t submit your own story (at a different session later was told should submit own story).
Reason given for not submitting your own article – Seen as vain and less likely to get dugg by others
Reasons for submitting your own article – Control of title and descriptions etc
Conclusion = Have 2 accounts
Quickly get your network of friends to digg your article too.
Link Baiting for Traffic:
- Netscape
- Digg
- Del.icio.us
- StumbleUpon
Link Baiting for Reputation:
Own the top 10 bookmarks for your own name to ensure articles that are favourable to your company show in the results.
- Namyz – www.naymz.com – People are searching for you. Control what they find.
- Squido
- Technorati
Best Of The Web – http://botw.org – DMOZ that works
Do submit to Directories particularly the top ones
Pay for good ones
Pictures are worth a thousand words so use images as much as possible
Utilise Flickr – add product shots – tag them – title them – and keywords etc
Add video to Google Video – You can have a link at the side
pronetadvertising.com – For Tips on Digg and other social marketing techniques
Check out the Stumble Upon advertising options for targeting ads directly at your niche for every $1000 you’ll be targeting 30,000 users interested in your pitch.
Topics: Organic Search Engine Marketing, PubCon Las Vegas, PushON Work, SEO Resources, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), SiteMap, Social Networking | 4 Comments »
November 21st, 2006 at 11:14 pm
Have you tried Megite (http://www.megite.com) that is techmeme like service. Pretty cool.
November 22nd, 2006 at 5:19 pm
No, I haven’t heard of that. I’ll give it a look over, thanks.
January 18th, 2007 at 6:08 am
A lot to go on and I will have a look at your recommendations.
This should be standard knowledge for PRs, but I do not think it will be for some time to come.
February 12th, 2009 at 10:04 pm
I think this looks like some really interesting stuff. Thanks for the info.