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Far too many people want to get more traffic to their website when what they should be looking at first is how to make the most out of the traffic they already get.
Masses of traffic is pointless if you don’t convert it into sales, leads or repeat visitors. It’s so easy to find what you want online, if you make it difficult for your users, then they will go elsewhere and they won’t come back.
Justin Palmer has written an excellent checklist to help improve your E-commerce conversion rates.
Another thing to consider is creating useful, regularly updated content for your users. This has a three fold benefit:
- You have the opportunity to appear in search results for a larger quantity of search terms related to your industry/products/services
- People will come back later to see what other useful stuff you have to offer
- People will link to you (this helps increase the number of referrals you get & your search engine rankings)
Topics: Conversion Rates, Organic Search Engine Marketing, Page Rank, link building | 4 Comments »
September 9th, 2008 at 8:03 pm
Thanks for mentioning the blog post!
September 10th, 2008 at 10:38 am
No problem, I love your blog,
K
July 6th, 2010 at 7:28 pm
Katrina, I work for an auto moving and yacht transportation company. Would a good campaign on Facebook and Twitter help to improve those CRates to my clients website, could it be a good strategy. Its a great company, need great results! Thanks!
July 7th, 2010 at 10:13 pm
Thank you for your blog recommendation. I’m starting in the SEO business and startup articles like this, small but useful, helps me clear out things. To Justin, great blog! to Steve, any industry including yours can benefit from a social media campaign. Check out Auto Shipping Network, they have a great push on social media and are involved in that industry. Katrina, I’ll hopefully be reading you a lot. Thanks!