Web Analytics
How To Check Google Analytics Is Working
Tuesday, July 1st, 2008Well, if you have more patience than me, you can set up your Google Analytics Tracking and wait 24 hours to start receiving data. You can then figure out whether you’ve implemented it correctly by sifting through the statistics.
Or you can try scanning your site using SiteScan - which is a diagnostics tool for Google […]
Pay Per Click Advertising Goals
Wednesday, May 28th, 2008I subscribe to the ROI Revolution blog, they are Google Analytics experts in the US.
Something really useful came up in one of their recent posts about Monetizing Goals. Whenever I’m working on a Pay Per Click campaign, my usual objective is to achieve the highest revenue, with a low cost per conversion, ensuring a good […]
This Was Supposed To Be A Sensible Article - 2007 Search Trends
Wednesday, January 2nd, 2008Most of us in the industry have now realised that Google is God, but did you realise how she orders web pages in search results?
Apparently results are compiled from a combination of web based algorithms, human editors and pigeons… (well, the latter was perhaps based on a Google April fools from a couple of years […]
Facebook Launches Toolkit for Businesses
Wednesday, November 14th, 2007This week has seen the launch of Facebook’s latest range of tools for businesses. Now businesses of any shape and size can take advantage of Facebook’s ever-increasing popularity and exposure by using social marketing to target their audience in new and exciting ways. So what’s in Facebook’s latest toolkit and how can you use it […]
A week with Google
Monday, October 22nd, 2007Last week I was invited to attend two Google seminars in Manchester. The first was a newly launched Google Analytics training session hosted by Google’s Manchester based Agency Relationships Team, the other was a Google Tech Talk aimed at giving Manchester computer science students a ‘look under the bonnet’ of how the worlds favorite search […]
Eye Tracking For Website Useability
Tuesday, October 9th, 2007I stumbled upon a website for a company that specialises in web usability; they’ve produced a video explaining eye tracking and how you can use the results to gain an insight into how people view your site and whether they are using it as you would expect.
They kindly published this video to YouTube so I […]
Mel Carson from Microsoft. What’s New in Search
Thursday, October 4th, 2007Focussing initially on how Microsoft could be interacting with “you” throughout the day:
IPTV
Mobile devices
T’internet
Xbox
etc
Talking about AdCentre targeting, all the dayparting stuff and also incremental bidding based on age and gender.
Talking about the “bleach” case studies. Getting traffic that seemed odd for that term. 18-35 males were clicking on the Ads. Turns out that “Bleach” is […]
You’re not fooling me Google, I know it’s there!
Wednesday, July 25th, 2007Google Analytics isn’t looking too good today.
Is anyone else having this problem?