Viral Marketing
Cheshire Car Crash Viral Video
Tuesday, June 10th, 2008Cheshire Safer Roads Partnership have launched a viral video campaign to help promote safe driving to young people in the area.
The viral video has clocked up over 7,000 views in the short time it has been live. It has proved to be controversial, as it has generated both encouraging comments and scathying one liners from […]
SEO Bullshit Bingo
Tuesday, May 13th, 2008We work in an industry that is riddled with terminology that even we don’t understand half the time when someone says “Well that meme is something of a paradigm shift”, we nod sagely but really, we haven’t got a clue either. So in celebration of the bollocks that is talked at marketing meetings throughout the […]
How Does Your Cell Phone Smell?
Monday, April 14th, 2008Jim Neath @ Virtuaffinity was somewhat disappointed to learn that in Japan they have invented the way to send a fragrance from your cell phone. NTT Communications proclaims that fragrance is the next big thing in telecommunications. The New York Times review, When Roses Won’t Do, E-Mail a Fragrance, describes it, as follows:
“users will be […]
Copywriting For The Web, Online PR, Social Media
Friday, September 14th, 2007I’ve been reading up on Online Copywriting, and on my travels around the Internet I’ve found an absolute gem; Copyblogger is a blog with some great articles, resources and tips about online copywriting.
The article I found most useful to me was about how to write a social media press release; it has some do’s and […]
Number One On The Google For “Number One On The Google”
Tuesday, September 4th, 2007PushON have been playing around with Viral Video, we’ve managed to achieve number one spot on Google for the fairly competitive term “Number one on the Google“*.
The idea behind this video was based on experience of charlatans & cowboys in the industry who promise to get you to ‘Number one on the Google‘ for a […]
What Are Social Media Aggregators and Branded RSS Feeds?
Wednesday, August 29th, 2007RSS
Due to the widespread use of RSS* it’s become easier to pull in information, content, images, audio, news and comments from various locations and output in an easily digestible, or even branded display.
* RSS is an abbreviation for many terms which attempt to describe the phenomenon, but most commonly ‘Really Simple Syndication‘. Wikipedia and […]
What is Social Network Service Marketing?
Wednesday, August 22nd, 2007Someone once said that you tend to do business with people that you know, like and trust. In this increasingly digital environment in which we transact, I suppose it is almost blindingly obvious that social networks would need to evolve, not only to manage online relationships as they evolve, but also to enable relationships of […]
Integrated Marketing Communications - Offline Advertising for Websites
Tuesday, August 7th, 2007This is a bit of an old story, but one I thought was appropriate to dig up… comedy value and good pictures more than anything else.
In 2005 Golden Palace bid for advertising space in novel offline locations to promote their online business.
If ever the phrase “seemed like a good idea at the time” was more […]
Love 2.0 - Has Social Networking Changed Online Dating For The Better?
Wednesday, July 18th, 2007I heard quite a good quote today that inspired me to write this post…
“When does stalking become romance”
It was said in a way to suggest it was the natural progression; but having thought about it, there are so many social media sites out there, and everyone I’ve spoken to who participates has admitted to […]