Search Engine Optimisation (SEO)
« Previous EntriesWhy the 100% Conversion Rate Doesn’t Exist
Tuesday, February 9th, 2010In the past, our success as search marketers has been measured by rankings and then by traffic but in today’s market place we measure success by ROI. It’s all about the bottom line and providing greater revenue levels for our clients. With this in mind much of our work centres on conversions and improving them.
When [...]
Hotel SEO & Why Hotels Should Be Using It
Monday, September 21st, 2009Hotels are often a popular choice for SEO’s but what benefits does SEO bring to hotels. Well most importantly it creates new opportunities to source new guests, which as we all know has become particularly important in recent years. Hotels have fallen on hard times with occupancy rates in decline. Many hotels have simply fallen [...]
Sabotage your Link-Profile for Optimised Longevity
Friday, August 14th, 2009Repeat after me…
The perfect link-profile is the imperfect link-profile
Any link-builder will tell you that the perfect link is one from domain x, appearing in the body there, with this anchor text, and the page title, heading and x, y and z this, this and this. But a whole link-profile that replicates this would be [...]
Who is the King of SEO in Manchester?
Wednesday, July 29th, 2009I’ve been watching a site, as have many of us in Manchester, focused on ranking number 1 on the Google for the term “SEO Manchester” It’s quite a remarkable effort. The domain is young but keyword rich and it doesn’t have great link equity. Yet it ranks. I’m in two minds whether to link out [...]
PushON Wins Servico Contract
Tuesday, July 14th, 2009We are pleased to announce that we have secured the contract for optimising the Servico Ind Limited website. Servico specialise in leather repair and offer upholstery repair and leather furniture repair services to business and commercial clients. The company is also in the process of launching a brand new website in which we are working [...]
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