PR
« Previous EntriesOnline PR
Friday, November 14th, 2008We had some great training recently from Craig McGinty on Online PR, because it’s an area we’re dealing with for our clients more and more.
We worked specifically on how to write compelling press releases, and some of the more traditional aspects of PR that us geeky digital types often miss…
It’s all well and good knowing [...]
Digital Marketing & Drinking Social
Friday, June 27th, 2008We were all at the Digital Marketing & Drinking Social last night at Kro Bar.
Paul Fabretti from KMP in Stockport gave a great presentation on the reputation monitoring and online sentiment tool he uses. We had our ears pricked up for this one in particular because we’ve been using a reputation monitoring tool to [...]
Account Win for PushON: Undiscovered Alps. Activity and Family Adventure Holidays in the French Alps.
Friday, April 11th, 2008Are you a fan of activity holidays? I did my fair share of skiing and snowshoeing in the country renowned for its heaps of snow in winter (Russia, that is), although I never did either snowboarding or cross-country skiing. I also adore dogs and sledging, so “husky dog sledging” sounds like a perfect adventure. I [...]
Gaming Google with Sprocket X
Tuesday, April 1st, 2008I saw very interesting and effective demonstration of gaming Google using a multi layered implementation of Sprocket X. Basically a Sprocket takes data from multiple sources such as Wikipedia, chews it up and spits something out that is actually meaningful and readable. It’s the readability that is the key and differentiates from other Spammy techniques. [...]
Copywriting For The Web, Online PR, Social Media
Friday, September 14th, 2007I’ve been reading up on Online Copywriting, and on my travels around the Internet I’ve found an absolute gem; Copyblogger is a blog with some great articles, resources and tips about online copywriting.
The article I found most useful to me was about how to write a social media press release; it has some do’s and [...]