Pay Per Click (PPC)
Pay Per Click Advertising Goals
Wednesday, May 28th, 2008I subscribe to the ROI Revolution blog, they are Google Analytics experts in the US.
Something really useful came up in one of their recent posts about Monetizing Goals. Whenever I’m working on a Pay Per Click campaign, my usual objective is to achieve the highest revenue, with a low cost per conversion, ensuring a good […]
Best Use Of Search Marketing
Friday, April 11th, 2008We’re delighted to be shortlisted for an Award at the 2008 Big Chips.
The Big Chips Awards are the most prestigious digital awards outside of London. They are run by Manchester Digital; the independent non-profit association for digital and new media in the area, and the awards are judged by industry experts.
We’ve been shortlisted for our […]
A Multilingual SEO Consultant at PushON
Tuesday, March 4th, 2008Hello, I’m Julia Shuvalova, and I’ve recently joined PushON as their multilingual SEO specialist. I worked previously for Latitude Group Ltd. as a multilingual PPC specialist managing Britain-based and international clients. I’ve been using the Internet for academic and media research since 2000, and I’ve been writing for the web since 2005. In 2006 I […]
Ebay Pay Per Click Campaign… Sort It Out
Wednesday, January 2nd, 2008You’ve probably noticed them now and again, you search for something online, and up pops a weird or inappropriate advert in the sponsored listings.
Ebay is often guilty of this; they tend to bid on common terms and use “broad matches”, which offer a larger number of keyphrase variations, but it also means the advert may […]
Facebook Launches Toolkit for Businesses
Wednesday, November 14th, 2007This week has seen the launch of Facebook’s latest range of tools for businesses. Now businesses of any shape and size can take advantage of Facebook’s ever-increasing popularity and exposure by using social marketing to target their audience in new and exciting ways. So what’s in Facebook’s latest toolkit and how can you use it […]
Mel Carson from Microsoft. What’s New in Search
Thursday, October 4th, 2007Focussing initially on how Microsoft could be interacting with “you” throughout the day:
IPTV
Mobile devices
T’internet
Xbox
etc
Talking about AdCentre targeting, all the dayparting stuff and also incremental bidding based on age and gender.
Talking about the “bleach” case studies. Getting traffic that seemed odd for that term. 18-35 males were clicking on the Ads. Turns out that “Bleach” is […]
Robin Goad from Hitwise: Organic Search vs paid Listings. A subject close to my heart
Thursday, October 4th, 2007 Half the company have gone next door for the “Semantic Web and web 3.0″ We’re staying in the main room for something a bit more practical with Hitwise. We’re great advocates of organic search having spieled on about organic search vs PPC at length previously.
Apparently 82% of traffic to Amazon is organically generated as […]
Google Pay Per Click (PPC) Advertising Professional
Friday, September 7th, 2007Well, I’m pretty happy that I’m now a Google AdWords Professional… I’ve been basking in my highly qualified glory, and crowbarring it into as many conversations as possible.
But at the risk of biting the hand that feeds me, I have some “opportunities for improvement” for Google.
The revision for the exam took a fair while, not […]
Pay Per Click Advertising (PPC) Microsoft Tool
Wednesday, September 5th, 2007Microsoft have got some great tools in their adCenter Labs which can help target potential customers and improve Pay Per Click (PPC) Adverts.
However, it’s comforting to see that their Ad Text Writer demonstrates that not everything in this shiny new digital world can be automated.
Here are some of the suggested PPC adverts their tool […]