Pay Per Click (PPC)
« Previous EntriesRoger Boyes: Riding the Trend
Friday, March 26th, 2010Much hillarity across t’internet due to the byline on the Times Article “Vienna Boys’ Choir Caught up in Sex Abuse Scandal” by Roger Boyes. Well, this has gone across the social media space like wildfire and has been trending on Twitter. It occured to my cynical mind that this might just possibly be a linkbaiy [...]
Scam targets Google AdWords MMC Account Holders
Friday, December 11th, 2009Beware of the latest cheeky scam which targets Google AdWords My Client Centre account holders. If you receive an email asking you to verify that your adverts are running, check the link it points to – as it’s more than likely an attempt to gain access to your account. Here’s the email that’s doing the [...]
Google Launches Ad System For Local Businesses
Wednesday, October 7th, 2009For a long time Adwords has dominated the PPC search space but common entry barriers have lead Google to launch a new more simplified advertising system. In fact Google has been looking at a simplified advertising system for small businesses since 2007. It’s interesting because primarily small businesses have been put off by Adwords because [...]
Common PPC Misconceptions
Wednesday, August 12th, 2009On a day when everyone seems to be writing about Caffeine (Google’s new search index) I thought I would bring you a few home truths about PPC. I personally really enjoy using and testing the various different PPC platforms and as an advertising medium think it offers some great benefits. The return on investment in [...]
How NOT to do a PPC ad for SEO
Friday, July 31st, 2009Its not often you see a really bad SEO PPC Ad. I’m not sure their click through rate will be too good with rates like that..
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