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Online Marketing Guide

The Easy Way To Build Deep Links

Monday, June 22nd, 2009

source: Travelin’ James – Flickr
In many ways the praises of deep links go unsung but in fact play an integral part in SEO. When building a campaign we want to build both the domain authority and individual page strengths. Deep links tie in to page strength as we need to in some way to tell [...]

Bing SEO (Search Engine Optimisation) – What is most important?

Thursday, June 4th, 2009

SEOs (almost) always want to know the quickest way to rank for a given term in the organic search results as many clients just don’t understand that conversions are more important than rankings and will judge you on where you sit in the SERP (Search Engine Results Page).
Although there are many factors that influence where [...]

Latest on the Credit Crunch? Market Your Way Through.

Monday, February 9th, 2009

I recently wrote a small piece for the local Chamber of Commerce that’s worth publishing here. Some basics to ensure your website is working for you.
Times are hard at the moment for many sectors, however there are still many opportunities to do good business. Some businesses are drawing right back on their marketing spend. In [...]

404 Pages Made Easy

Monday, September 1st, 2008

Google has just launched a new feature in webmaster tools which helps users create custom 404 pages. Custom 404 pages are of course a great way to help your users navigate through to relevant pages if they type in a wrong URL or get lost. A regular 404 page will often put users off or [...]

How To Achieve Nothing (SEO How To)

Thursday, May 15th, 2008

Here’s a quick run-down of how you can achieve zero visibility in search engines and zero conversions for your website.
Please use all methods listed to ensure your website achieves absolutely nothing.

Add a splash page with music and heavy moving images. This is like a little dance to get people in the mood for visiting [...]