How To Check Google Analytics Is Working
Tuesday, July 1st, 2008Well, if you have more patience than me, you can set up your Google Analytics Tracking and wait 24 hours to start receiving data. You can then figure out whether you’ve implemented it correctly by sifting through the statistics.
Or you can try scanning your site using SiteScan - which is a diagnostics tool for Google […]
We are feeling the Google Love again
Wednesday, April 16th, 2008 Google dumped us recently, pulled out our heart, spat into the open wound and walked off into the sunset without so much as leaving us a Dear John.We sat and sulked for the first couple of days blaming everything and everyone, life is so unfair, we didn’t deserve that, […]
Gaming Google with Sprocket X
Tuesday, April 1st, 2008I saw very interesting and effective demonstration of gaming Google using a multi layered implementation of Sprocket X. Basically a Sprocket takes data from multiple sources such as Wikipedia, chews it up and spits something out that is actually meaningful and readable. It’s the readability that is the key and differentiates from other Spammy techniques. […]
Search Engine Update - Site Links And Search Boxes For Websites
Tuesday, March 11th, 2008What we mean by ’site links’ is the list of links to the main pages on your website displayed in search results. See below for an example:
As opposed to the following, which just displays a single result for the website:
It looks like Google have made a recent update to the way they display their […]
Improve Search Engine Rankings With Google Local
Wednesday, February 20th, 2008If you’re not in Google Local Business Centre now, add it as your next ‘to-do’.
It’s not only through Google Maps or Google Local Search that Local business listings are shown, it’s also through the normal search and mobile search results.
Google will check your location using your IP address, or if you’re signed in to a […]
This Was Supposed To Be A Sensible Article - 2007 Search Trends
Wednesday, January 2nd, 2008Most of us in the industry have now realised that Google is God, but did you realise how she orders web pages in search results?
Apparently results are compiled from a combination of web based algorithms, human editors and pigeons… (well, the latter was perhaps based on a Google April fools from a couple of years […]
OpenSocial - Facebook, are you scared?
Friday, November 2nd, 2007Earlier this year, Facebook launched their platform which allowed developers to create applications within Facebook.
Developers created additional features, productivity tools, games, and drew in content from external sources. This added value to the Facebook offering, and proud developers and companies helped further publicise Facebook by creating press releases and adding links from their website.
This […]
A week with Google
Monday, October 22nd, 2007Last week I was invited to attend two Google seminars in Manchester. The first was a newly launched Google Analytics training session hosted by Google’s Manchester based Agency Relationships Team, the other was a Google Tech Talk aimed at giving Manchester computer science students a ‘look under the bonnet’ of how the worlds favorite search […]
Phil Miles from Google, Using Google Search as a Brand Communication Tool
Thursday, October 4th, 2007Notes from the presentation. Likely to be scratchy.
The Internet allows consumers to express their views of a brand thereby helping create that brand. Search or a brand name on Google and the results provide what the brand is saying and what commentary there is about the brand.
So there 8 ways to build a brand via […]
Google Pay Per Click (PPC) Advertising Professional
Friday, September 7th, 2007Well, I’m pretty happy that I’m now a Google AdWords Professional… I’ve been basking in my highly qualified glory, and crowbarring it into as many conversations as possible.
But at the risk of biting the hand that feeds me, I have some “opportunities for improvement” for Google.
The revision for the exam took a fair while, not […]