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Fire near Urban Splash in Castlefield!!

Monday, June 16th, 2008

OK, so not a huge story but it was exciting for us. There is more or less derelict building just down the road from us, broadly speaking within what is thought of as the Urban Splash development. Though I quickly add Urban Splash isn’t on fire before any lawyers ring up!! Anyhow, long story short: […]

Google Pay Per Click (PPC) Advertising Professional

Friday, September 7th, 2007

Well, I’m pretty happy that I’m now a Google AdWords Professional… I’ve been basking in my highly qualified glory, and crowbarring it into as many conversations as possible.
But at the risk of biting the hand that feeds me, I have some “opportunities for improvement” for Google.
The revision for the exam took a fair while, not […]

Pay Per Click Advertising (PPC) Microsoft Tool

Wednesday, September 5th, 2007

Microsoft have got some great tools in their adCenter Labs which can help target potential customers and improve Pay Per Click (PPC) Adverts.

However, it’s comforting to see that their Ad Text Writer demonstrates that not everything in this shiny new digital world can be automated.
Here are some of the suggested PPC adverts their tool […]

Making Sense of Adsense

Tuesday, August 8th, 2006

We really like Google. They’ve done a lot for our business in that they are one of the reasons that we exist; So that people can make sense of them. Now. Adsense is a great way of generating revenue. Basically, you can put contextually appropriate adverts on your website. If a visitor to your website […]