Email Marketing
Track Email Signature With Google Analytics/Outlook 2007
Friday, December 5th, 2008Here’s a quick* tutorial on tracking visits to your site from people who click on the link in your email signature.
This works with Outlook 2007, and the tracking we are using is Google Analytics
If you don’t have access to amend your website
Use the following url to generate your tracking link: Google Analytics Link Tracker
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Depressing… but what are you going to do about it?
Wednesday, October 15th, 2008I watched this slide show, and based on the cover image I assumed it was about getting married.
But the content is strong, depressing and makes you evaluate what you need to do to get through these times of financial uncertainty…. well lets be honest, it was financial uncertainty 3 weeks ago… we now know we’re [...]
Email Standards Project
Tuesday, October 14th, 2008I stumbled across this site: The Email Standards Project, and I whole heartedly agree with their philosophy.
I’ve worked with designers for a couple of years now, and feel their pain when they design a beautiful piece of email marketing, only for Outlook et al to turn it into something that resembles Hillary Clinton.
It’s definitely time [...]