Conversion Rates
What’s Wrong With My Website?
Tuesday, December 16th, 2008You can do all the checking you like, but it’s quite likely that you will never find all the glitches that your users will find.
There are a number of ways you can keep up to date with issues with your site. I’ve added a list of some easy and cheap methods:
Track your error pages
Google Analytics [...]
Squeeze Every Last Penny Out Of Your Marketing Budget
Friday, October 24th, 2008Justin from Ion interactive has written a great post entitled ‘Lift in lead-gen search marketing‘. He talks about how targeting your audience effectively, being specific with your offer and asking for a fair amount of form filling effort can lead to higher conversion rates - making the most of your marketing budget.
My two favourite quotes [...]
Improve Website Conversion Rates
Tuesday, September 9th, 2008Far too many people want to get more traffic to their website when what they should be looking at first is how to make the most out of the traffic they already get.
Masses of traffic is pointless if you don’t convert it into sales, leads or repeat visitors. It’s so easy to find what you [...]