Archive for September, 2008
« Previous EntriesWordpress Not Being Indexed
Tuesday, September 30th, 2008Over the past week we have noticed that Wordpress blogs (including this one) have not been indexed by Google. After investigation we decided to deactivate all of our plugins, upgrade the blog and ensure that it was being pinged out to all of the search engines and it seems to have worked!
The steps we took [...]
Ebay Increases Adwords Spend
Tuesday, September 30th, 2008A recent thread at Webmaster World seems to suggest that Ebay the internet auction site is increasing its Google Adwords activities. To put it mildly Ebay is an Adwords powerhouse. You only have to do a couple of generic product searches and more often or not you will see an Ebay listing. The changes will [...]
Manchester Digital Social Event
Monday, September 22nd, 2008For those of you that don’t know, I’m on the Council for Manchester Digital, the trade body for Digital Industry around Manchester and the North West. It’s all very inclusive. One of the things we do is arrange meet ups to meet colleagues old and new and have a few drinks and a bite to [...]
Google Indexing Audio
Thursday, September 18th, 2008It has been a while coming and many have seen it as a predictable move but Google has finally promoted Google Audio Indexing to Google Labs. At the moment the only videos in the application are political, however Google will be expanding its archive in the future.
This development indicates how Google will attempt to [...]
Professional Viral Videos
Monday, September 15th, 2008If you’re planning on shooting your own videos to promote your site, it can be hard to get a professional finish.
Hubspot have some great tips to help:
Start with a script.
Don’t try to impress your audience by imitating someone who impresses you
Don’t use the camera’s built-in microphone.
Be vigilant about your lighting.
End your video with some kind [...]
Link Building Process
Thursday, September 11th, 2008It’s a tough job, but someone’s got to do it.
Most people in the industry know it’s time consuming, and often tedious, but you can’t argue with the results you get from a good link building campaign.
There are so many methods, that it’s difficult to teach, but we’ve put together a link building process flow here:
It’s [...]
DoubleClick Rich Media Forum in Manchester
Wednesday, September 10th, 2008Just had a note from deepthroat at Google. I hear that there is a DoubleClick Rich Media Forum to be held in Manchester Art Gallery on the 25th September. The Spiel Has it that:
“At the Rich Media Forum Manchester, we will be showcasing new ad formats and latest innovations from DoubleClick Rich Media. We will [...]
Create A Successful Pay Per Click Campaign
Wednesday, September 10th, 2008Make sure you’re using Analytics correctly. The main priorities are as follows:
Conversion tracking
Goal tracking
Keyword tracking
Use the ‘Search Query Report’ in AdWords
Check our previous post on Setting up Analytics for guidance & resources.
Manage your bids based on your return on investment*.
Choose your bidding strategy
Take the time to understand your results and take careful and timely action.
Test [...]
Why Write A Blog For Your Business?
Tuesday, September 9th, 2008Simple explanation of a blog from Web Marketing Today:
What it is, and why you would want to maintain one to help your business.
Also a great explanation of RSS and its usage.
Improve Website Conversion Rates
Tuesday, September 9th, 2008Far too many people want to get more traffic to their website when what they should be looking at first is how to make the most out of the traffic they already get.
Masses of traffic is pointless if you don’t convert it into sales, leads or repeat visitors. It’s so easy to find what you [...]