Archive for August, 2008
Who Gave Microsoft The Right
Friday, August 29th, 2008Surely it should be my choice when, and whether or not to install updates. Microsoft doesn’t seem to think so.
If you’ve taken a 5 minute phone call, or nipped to the shop round the corner for a microwavable lasagna for example, you may have a forced shut-down inflicted on you.
If you are at your desk, [...]
Web Analytics Resources
Friday, August 29th, 2008This is work in progress, but I’m compiling a list of blogs, software and plugins that help make Web Analytics less painful.
Analytics installation has been the bain of my life this month, so I’ve been reading up on the topic more than usual.
I’ll focus heavily on Google Analytics, as this is my poison of choice, [...]
Market Research Tool
Wednesday, August 27th, 2008I’m loving Google Insights for Search, it’s a tool that makes me want to go back to University and do market research all day!
This is great for online marketers because you can see seasonal trends for specific keywords or categories of searches that may explain dips or peaks in your results. You can also [...]
Can you use Broad, Exact and Phrase Match together in Pay Per Click?
Tuesday, August 19th, 2008If you are going to use Exact, Phrase and Broad match together, make sure you stagger your bids in order of your preference. For example if your exact match keyword isn’t achieving the traffic you would like, you can supplement it with the wider phrase and broad match keywords. But giving your preference [...]
Google AdWords PPC - Embedded match
Tuesday, August 19th, 2008What’s this all about then?
Well, as I was contemplating what match types to delete, add and test together in Google AdWords, I came upon a match type that I’ve not exploited enough.
Embedded match gives you the opportunity to display your advert for a broader range and every variation of a keyword, except for the keyword [...]
Adsense Enabled In Feeds
Monday, August 18th, 2008Recently I have been working on updating a number of Pushon’s internal revenue generating assets such as www.freeukisp.co.uk and www.12free.co.uk. As well as updating the sites for organic search purposes I have been looking at revenue generating mediums such as Google Adsense. This led to me discover that Google is now offering services for incorporating [...]
Using Your Keyword In Pay Per Click Adverts
Thursday, August 7th, 2008Creating Pay Per Click Adverts
When you have a number of keywords in your ad group, sometimes it’s handy to use the keyword insertion method when creating your adverts.
This is where you use the text {keyword:default text} to pull in the keyword that a user types to triggers the advert.
This means you can highly relevant and [...]
Online Marketing / SEO Specialist Job in Manchester
Thursday, August 7th, 2008As you will have seen, we’ve just recruited the delightful Mark, but we still need more. We need good staff with a great understanding of organic search marketing techniques and preferably some experience of PR. The PR isn’t essential but it would be a nice complement to the skills we have in house. A years [...]
New SEO Specialist Joins Pushon
Monday, August 4th, 2008Hi, my name is Mark Mayne and I have recently joined the Pushon team as a search marketing consultant. My skill base and specialities mainly lie in organic search as I have spent the last eight months working for one of the UK’s biggest internet marketing companies. At Just Search I assumed the role of [...]