Archive for October, 2007
Manchester Online Marketing Group
Monday, October 29th, 2007This is a message to all the various SEO and SEM and other online marketing types in the North West. I’m putting my Manchester Digital hat on right now, there is a meet up for all us types to discuss online marketing and drink beer. It’s on the 1st November at Kro Bar. I’m told […]
Warning Signs - When Your Business Isn’t Ready For Blogging
Wednesday, October 24th, 2007We recommend that all our clients should blog - but that’s mainly because we’re there to support and possibly bully them a little bit into blogging regularly.
Here are some of the main warning signs that a blog isn’t the right tool for your business at the moment:
There’s no-one available to take ownership
The business has a […]
Top 3 Reasons Why Businesses Should Blog
Wednesday, October 24th, 2007Blogs are a great way to get your brand message across, launch new products and get customer feedback, but blogs full of well written, regularly updated content can also help generate traffic to your website.
This is because:
Search engines are more likely to spider your site more frequently (Google, et al learn that there’s a reason […]
A week with Google
Monday, October 22nd, 2007Last week I was invited to attend two Google seminars in Manchester. The first was a newly launched Google Analytics training session hosted by Google’s Manchester based Agency Relationships Team, the other was a Google Tech Talk aimed at giving Manchester computer science students a ‘look under the bonnet’ of how the worlds favorite search […]
Top 10 Tips for Running a Business Website
Wednesday, October 17th, 2007Despite the web having been around for nearly forever now, it dismays me to constantly find that in general, UK business has very little understanding, or in fact interest, in having a website that adds real value to their business. It seems to me that lot of UK business simply takes the approach that […]
Eye Tracking For Website Useability
Tuesday, October 9th, 2007I stumbled upon a website for a company that specialises in web usability; they’ve produced a video explaining eye tracking and how you can use the results to gain an insight into how people view your site and whether they are using it as you would expect.
They kindly published this video to YouTube so I […]
Mel Carson from Microsoft. What’s New in Search
Thursday, October 4th, 2007Focussing initially on how Microsoft could be interacting with “you” throughout the day:
IPTV
Mobile devices
T’internet
Xbox
etc
Talking about AdCentre targeting, all the dayparting stuff and also incremental bidding based on age and gender.
Talking about the “bleach” case studies. Getting traffic that seemed odd for that term. 18-35 males were clicking on the Ads. Turns out that “Bleach” is […]
Robin Goad from Hitwise: Organic Search vs paid Listings. A subject close to my heart
Thursday, October 4th, 2007 Half the company have gone next door for the “Semantic Web and web 3.0″ We’re staying in the main room for something a bit more practical with Hitwise. We’re great advocates of organic search having spieled on about organic search vs PPC at length previously.
Apparently 82% of traffic to Amazon is organically generated as […]
Phil Miles from Google, Using Google Search as a Brand Communication Tool
Thursday, October 4th, 2007Notes from the presentation. Likely to be scratchy.
The Internet allows consumers to express their views of a brand thereby helping create that brand. Search or a brand name on Google and the results provide what the brand is saying and what commentary there is about the brand.
So there 8 ways to build a brand via […]
Manchester Search Marketing Event with Mel Carson from Microsoft
Thursday, October 4th, 2007We shut the office down today go go to this Search Marketing event.
I saw Mel Carson at PubCon last year and he’s a great speaker. Hopefully he’ll be doing something about
the Microsoft Analytics package which I’m expecting to have great demographic information.
Also hoping for details of the Microsoft AdWords professional equivalent which I believe pilots […]