It’s been a busy old month at the PushON offices and in the last week or so we have launched two brand new websites. These were for the Pet Research Advisory Company and Smoke Free North West.
The PET Research Advisor Company brief was to design and develop a website that helps promote Positron Emission Tomography (PET). It’s not an area we are too familiar with but it’s provided an exciting and challenging project for us. We decided to go with Wordpress for the build as it is SEO friendly and the endless plugins provide the extra functionality we required. Clean and simple design principles were used on the project as the emphasis needed to be on highlighting the high level content.
Terry of THE PRA had this to say about the build:
Especially important was the tutoring provided by PushON to allow the client to painlessly load material onto and edit the draft Web Sites. This provided for a very efficient and creative collaborative exercise
For the Smoke Free North West project PushON were asked to rebuild an existing site in Wordpress. This would help make the site more search engine friendly and provide a functional CMS for staff members to use.
Smoke Free North West is funded by all 24 NHS primary care trusts in the North West and aims to provide a tobacco free future for people in the region. The site provides an authoritative resource on the effects of tobacco and how to quit smoking.
We were pretty excited to be working on such projects and we are currently in the development process for a number of other key new websites. We will keep you updated on those but please share your comments with us on the new sites.
Topics: PushON Work | Leave Us a Comment »
WordPress can be a great platform for developing search engine friendly websites, and with the help of some plugins it can be even better. Once WordPress is installed on your server, you should look to setup some foundations before making wholesale template or content alterations. Here we provide 10 WordPress SEO plugins that have been tried and tested by our good selves.
Topics: Wordpress | Leave Us a Comment »
Wunderman, BrandAsset Consulting, ZAAZ and Compete have been working on a research project commissioned by Microsoft to identify differences in the demographic and psychographic make-up of loyal users of the top search engines.
The full report is yet to be released, but there have already been some interesting conclusions drawn from the data.
Bearing in mind the origin of the funding for this project, it’s likely to have a certain bias, and highlight the benefits of spending more on a non-Google search engine.The research suggests that you can roughly pigeon-hole people based on their search engine preference. Read the rest of this entry »
Topics: Google, Microsoft, Yahoo | Leave Us a Comment »
In the past, our success as search marketers has been measured by rankings and then by traffic but in today’s market place we measure success by ROI. It’s all about the bottom line and providing greater revenue levels for our clients. With this in mind much of our work centres on conversions and improving them.
When reporting we often talk about conversion rates and sometimes clients will ask why a conversion rate isn’t 80, 90 or even 100 percent. These people are often new to SEO and in need of educating but I think Tim Ash of sitetuners.com explains perfectly why the 100% conversion rate doesn’t exist. He believes there are three types of visitor to a website.
Noes – These are people who will never take the desired action in order to complete a conversion. There are endless reasons as to why someone might not take the desired action. For example they maybe simply surfing the web and thought your site looked interesting or simply don’t have the financial means to use your service or products. It would be difficult to change these people’s minds.
Yesses – These are the people who will always take the desired action. They are not put off by shocking registration or check out processes and are often sold on an item before they arrive at your site. If you are the only seller of a particular product or service then they have to use you. People who fall in to this category don’t need convincing.
Topics: PushON Work, Search Engine Optimisation (SEO) | Leave Us a Comment »
For those of us who find the launch of the New Apple Tablet hard to swallow, there’s good news…
Secret sources from within the bowels of Apple Inc have today leaked plans for an alternative to the Apple Tablet which was launched today.
The Apple Suppository.
Details of the specifications are yet to be disclosed, but there are rumours that it will have vastly more functionality than products released of a similar size, such as the Shuffle or iRing.
However, critics suggest that Apple have gone one step too far, and that despite the advantages of improved security, this new device is much less accessible and will lack the street cred of the iPod.
Only time will tell.
Topics: PushON Work | Leave Us a Comment »