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Kieron Hughes

Internal Link Building Presentation

By Kieron Hughes | August 23, 2010

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Last week I did a basic link building presentation internally to our team here at PushON, as a little refresher and to help some of our newly acquired staff. The presentation covers the basics of link building, including some methods, tools and instances where link building can benefit a website (both traffic-wise and via improved search engine rankings).

Some of the information from the slides can be found below.

What is Link Building?

The process of improving the number of external links to a given website, from relevant and authoritative domains.

Links are seen in the eyes of the search engines as ‘votes’ – the better the links you have, the bigger the opportunity for a website to gain increased search engine visibility (dependant on other factors).

Link building usually accounts for the majority of work carried out on an on-going search marketing campaign (along with CRO, reporting/analysis and on-page optimisation).

Links represent around 67% of what drives search engine rankings.
(2010 SEOmoz survey)

Why Links Matter

Although not ideal, it is one of the many contributing factors that is difficult for people to exploit (effectively) – bar some time-consuming exceptions such as content networks.

Establishing a link on a relevant and popular page could mean more than just search engine benefit, as it is likely to send potentially converting traffic to your website.

Having great content is useless if it isn’t being found in search, so external links can be an effective means of improving indexation and visibility for pages which may struggle to perform without.

What Makes a Good Link?

If you have any suggestions on how this could be improved then please feel free to add them in the comments.

Topics: link building | Leave Us a Comment »

Jordan

PushON nominated twice for the Fresh Awards 2010

By Jordan | August 18, 2010

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Continuing on from our success at this year’s Big Chip Awards where we won Best Use of Search for the second year running, as well as playing a part in the winning entry for Best On-line Brand Development, we have been nominated twice at this year’s Fresh Awards.

The first nomination is in the e-Targeting & Marketing category for our work in conjunction with Brazen on the Hyundai 30 Beats campaign. The second is, yes you guessed it, in the Sites & Search category for our work for CreativeTourist.

Hopefully, we can continue our successful year in terms of awards and bring back some silverware for our ever-growing trophy cabinet.

Topics: PushON Work | Leave Us a Comment »

Ned

Social Media Policies & their importance for us all…

By Ned | August 12, 2010

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As we embrace the ever-changing environment of web 2.0, and come into contact with it more and more during our day-to-day lives, one thing that stands out is that social networks are proliferating. Not only in the number of them that exist but with the user base that exists on them. According to a study by Nielsen in April 2010:
  • 22% of all time spent on the Internet worldwide is on a social network
  • 75% of Internet users visit a social network or blog when they go online (24% increase from last year)
  • The average worldwide user now spends 6 hours using social networks a month, this was only 3 and a half hours last year (66% increase)
I’ve noticed this change, 3 years ago I would have never thought that I would have to one day explain to my [rather upset] mother why I ‘ignored’ her friend request on Facebook…
With this proliferation, comes the extent to which these social networks are encroaching on peoples lives. One question that business leaders are asking themselves nowadays is, whether or not they should seek to stop their employees using their social networks (which has happened increasingly with the rise in smartphone penetrations) or embrace it.
One area where this becomes apparent is when you recognise that many of the world’s largest multinational corporations have embraced these networks and empowered their employee base on them, to use them to greater effect. Many times embracing these networks have shown positive changes in the way that they conduct business. There are numerous examples of this, many of which are recorded on the Social Media Governance Database. Some of the companies have social media policies to steal from these, plus others, are summarised below:

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Topics: Clever Stuff, Digital, Facebook, Online Marketing Guide, PushON Work, Social Media, Social Networking, Training, twitter | 3 Comments »

Ned

How To: Make Data Presentable and Sexy using the Word Cloud tool Wordle…

By Ned | August 3, 2010

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Ever had the problem of presenting data to a client and struggling to explain it’s application or meaning? A more creative approach that we have recently adopted here at PushON is using a nifty new word cloud creation tool Wordle. Wordle is a great tool that lets you create randomly generated word clouds from the most prominent words either in a data set, any given URL or a del.icio.us username. This has become especially useful for presenting keyword research to clients, by creating a word cloud where the most popular terms (in terms of traffic volume) are the most prominent. In order to demonstrate this process I have done a step-by-step guide below:

Let’s imagine that we’re doing some rough keyword research around beer, suppose we plug in 5 terms into the Google Keyword Tool ‘beer, ale, pint, bitter, stout’ and export this data to Excel. The only data that we will need for this analysis is the ‘keyword’ and ‘local monthly searches’ so delete the rest. Now clean up the keyword term by removing the squared brackets by entering the formula =SUBSTITUTE(SUBSTITUTE(A2, “[", " "),"]“, ” “).

An =Substitute formula in Excel makes cleaning up keyword results a simple job

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Topics: Clever Stuff, PushON Work | 2 Comments »

Mark

Quick Fire Marketing Tips for Linkedin

By Mark | August 2, 2010

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I will start with an infographic, mainly because I love them but also because this infographic helps demonstrate the raw power of Linkedin. With over 70 million users in over 200 countries it’s hard to ignore.

source: Hubspot

So if like many, you are underutilizing your Linkedin profile, here are some quick fire tips to boost your profile and promote your business.

Optimise Your Profile

You should treat your Linkedin page a bit like a landing page and optimize it for search. You will want to try and related keywords within your profile copy and add links to your website. Linkedin allows you to add three links to your profile. You should optimize the display text and make sure you make use of all three-link opportunities. Finally you should ensure that you provide a complete profile.

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Topics: Marketing, PushON Work, Search Engine Marketing (SEM), Social Media, Social Networking | Leave Us a Comment »

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